Best practices for Google Ads campaigns in 2024?

I am looking to optimize my Google Ads campaigns for better ROI. What are the current best practices for:

1. Keyword research and match types
2. Bidding strategies (Target CPA vs Target ROAS)
3. Ad copy optimization
4. Landing page optimization

Any tips would be appreciated!

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Discussion (3)

@john_doe Nov 2, 2025

Great question! For keyword research, I highly recommend using SKAGs (Single Keyword Ad Groups) for better Quality Score and control.

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@jane_smith Nov 2, 2025

Also, make sure to use negative keywords extensively. This has saved me thousands in wasted spend. Start with search term reports weekly!

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@mike_wilson Nov 2, 2025

For bidding strategies, Target ROAS works better if you have conversion tracking properly set up. Otherwise stick with manual CPC initially.

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Best practices for Google Ads campaigns in 2024?

Discussion (3)

Hi! I'm Lex