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Meta Ads vs Google Ads - Which is better for e-commerce?
I am running an e-commerce store selling fitness equipment. Currently spending $5K/month on ads.
Trying to decide where to allocate my budget:
- Meta Ads (Facebook + Instagram)
- Google Ads (Search + Shopping)
Which platform typically gives better ROI for product sales? What has been your experience?
Trying to decide where to allocate my budget:
- Meta Ads (Facebook + Instagram)
- Google Ads (Search + Shopping)
Which platform typically gives better ROI for product sales? What has been your experience?
Discussion (2)
- Meta Ads for top-of-funnel awareness and lookalike audiences
- Google Shopping for bottom-of-funnel conversions
You need both for a complete funnel!
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