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john_doe
john_doe 4613h ago
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Meta Ads vs Google Ads - Which is better for e-commerce?

I am running an e-commerce store selling fitness equipment. Currently spending $5K/month on ads.

Trying to decide where to allocate my budget:
- Meta Ads (Facebook + Instagram)
- Google Ads (Search + Shopping)

Which platform typically gives better ROI for product sales? What has been your experience?
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Discussion (2)

@admin Nov 2, 2025
For e-commerce, I would say:
- Meta Ads for top-of-funnel awareness and lookalike audiences
- Google Shopping for bottom-of-funnel conversions

You need both for a complete funnel!
@sarah_lee Nov 2, 2025
We run both and see 3x better ROAS on Google Shopping (5.2 vs 1.8 on Meta). But Meta brings in new customers while Google captures existing demand.

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