LinkedIn Lead Gen Forms - Optimization tips

We are running LinkedIn Lead Gen campaigns for B2B SaaS. Getting clicks but form submission rate is low (around 8%).

What form fields work best? Should I ask for company size, phone number? How many fields is too many?

Share your best practices for optimizing LinkedIn Lead Gen forms!

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Discussion (1)

@john_doe Nov 1, 2025

Keep forms short! We tested and found that 3-4 fields max works best. Name, Email, Company Name is usually enough. Phone number drops conversion by 30%!

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LinkedIn Lead Gen Forms - Optimization tips

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Hi! I'm Lex